Why use Promotional Items
Promotional products allow people to see your brand, associate your brand, recognise your brand, and encourage them to choose your brand.
Increase brand recognition
Promotional products are a great long-term business card! A good promotional item can be an ongoing reminder of your brand, every day it’s used, creating a lasting impression.
Inspire customer loyalty
Repeat business and improved relationships can result from the clever use of a promotional gift, creating an immediate appreciation and gratitude that forges a positive link.
Valuable advertising space
Most people sit at a desk at work for over 8 hours a day. If they’re using your branded product/gift, you have secured the most valuable advertising space in the world – right on their office desk.
Leverage the perceived cost
The average person has no idea of the cost of producing promotional items. They are more likely to over-estimate the cost, believing you have given a generous gift, and therefore retain it.
Establish employee incentives
Promotional products can be given, not only to customers, but also to employees to thank them for good performance, or to motivate them to perform, with the reward being a promotional gift.
A different way to discount
Instead of discounting your product, consider adding a free gift item. This will enable you to maintain higher sales margins while enhancing your brand value in the consumer’s mind.
Customers are ambassadors
If your customers wear or use your promotional products, you have succeeded in making that person a public ambassador for your brand and a mobile advertising board.
In today’s world, so many giveaways come in the form of an impersonal discount code or an email link. However, despite technology, people still love something they can touch.